diff --git a/cmd/eksterd/hubbackend.go b/cmd/eksterd/hubbackend.go
index e532955..5882b7a 100644
--- a/cmd/eksterd/hubbackend.go
+++ b/cmd/eksterd/hubbackend.go
@@ -6,6 +6,8 @@ import (
 	"log"
 	"net/http"
 	"os"
+	"strconv"
+	"strings"
 	"time"
 
 	"github.com/garyburd/redigo/redis"
@@ -13,6 +15,19 @@ import (
 	"github.com/pstuifzand/ekster/pkg/websub"
 )
 
+// LeaseSeconds is the default number of seconds we want the subscription to last
+const LeaseSeconds = 24 * 60 * 60
+
+// HubBackend handles information for the incoming handler
+type HubBackend interface {
+	GetFeeds() []Feed
+	CreateFeed(url, channel string) (int64, error)
+	GetSecret(feedID int64) string
+	UpdateFeed(feedID int64, contentType string, body io.Reader) error
+	FeedSetLeaseSeconds(feedID int64, leaseSeconds int64) error
+	Subscribe(feed *Feed) error
+}
+
 type hubIncomingBackend struct {
 	backend *memoryBackend
 }
@@ -88,12 +103,73 @@ func (h *hubIncomingBackend) FeedSetLeaseSeconds(feedID int64, leaseSeconds int6
 	defer conn.Close()
 	log.Printf("updating feed %d lease_seconds", feedID)
 
-	args := redis.Args{}.Add(fmt.Sprintf("feed:%d", feedID), "lease_seconds", leaseSeconds)
-	conn.Do("HSET", args...)
+	args := redis.Args{}.Add(fmt.Sprintf("feed:%d", feedID), "lease_seconds", leaseSeconds, "resubscribe_at", time.Now().Add(time.Duration(60*(leaseSeconds-15))*time.Second))
+	_, err := conn.Do("HMSET", args...)
+	if err != nil {
+		log.Println(err)
+		return err
+	}
 
 	return nil
 }
 
+type Feed struct {
+	ID            int64      `redis:"id"`
+	Channel       string     `redis:"channel"`
+	URL           string     `redis:"url"`
+	Callback      string     `redis:"callback"`
+	Hub           string     `redis:"hub"`
+	Secret        string     `redis:"secret"`
+	LeaseSeconds  int64      `redis:"lease_seconds"`
+	ResubscribeAt *time.Time `redis:"resubscribe_at"`
+}
+
+func (h *hubIncomingBackend) GetFeeds() []Feed {
+	conn := pool.Get()
+	defer conn.Close()
+	feeds := []Feed{}
+
+	feedKeys, err := redis.Strings(conn.Do("KEYS feed:*"))
+	if err != nil {
+		log.Println(err)
+		return feeds
+	}
+
+	for _, feedKey := range feedKeys {
+		var feed Feed
+		values, err := redis.Values(conn.Do("HGETALL", feedKey))
+		if err != nil {
+			log.Println(err)
+			continue
+		}
+
+		err = redis.ScanStruct(values, &feed)
+		if err != nil {
+			log.Println(err)
+			continue
+		}
+
+		if feed.ID == 0 {
+			parts := strings.Split(feedKey, ":")
+			if len(parts) == 2 {
+				feed.ID, _ = strconv.ParseInt(parts[1], 10, 64)
+				conn.Do("HPUT", feedKey, "id", feed.ID)
+			}
+		}
+
+		log.Printf("Websub feed: %#v\n", feed)
+
+		feeds = append(feeds, feed)
+	}
+
+	return feeds
+}
+
+func (h *hubIncomingBackend) Subscribe(feed *Feed) error {
+	client := http.Client{}
+	return websub.Subscribe(&client, feed.Hub, feed.URL, feed.Callback, feed.Secret, LeaseSeconds)
+}
+
 func (h *hubIncomingBackend) run() error {
 	ticker := time.NewTicker(10 * time.Minute)
 	quit := make(chan struct{})
@@ -102,6 +178,15 @@ func (h *hubIncomingBackend) run() error {
 		for {
 			select {
 			case <-ticker.C:
+				feeds := h.GetFeeds()
+				for _, feed := range feeds {
+					if feed.ResubscribeAt == nil || time.Now().After(*feed.ResubscribeAt) {
+						if feed.Callback == "" {
+							feed.Callback = fmt.Sprintf("%s/incoming/%d", os.Getenv("EKSTER_BASEURL"), feed.ID)
+						}
+						h.Subscribe(&feed)
+					}
+				}
 			case <-quit:
 				ticker.Stop()
 				return
diff --git a/cmd/eksterd/incoming.go b/cmd/eksterd/incoming.go
index 056b29b..a6ef9ea 100644
--- a/cmd/eksterd/incoming.go
+++ b/cmd/eksterd/incoming.go
@@ -5,7 +5,6 @@ import (
 	"crypto/hmac"
 	"crypto/sha1"
 	"fmt"
-	"io"
 	"io/ioutil"
 	"log"
 	"net/http"
@@ -14,14 +13,6 @@ import (
 	"strings"
 )
 
-// HubBackend handles information for the incoming handler
-type HubBackend interface {
-	CreateFeed(url, channel string) (int64, error)
-	GetSecret(feedID int64) string
-	UpdateFeed(feedID int64, contentType string, body io.Reader) error
-	FeedSetLeaseSeconds(feedID int64, leaseSeconds int64) error
-}
-
 type incomingHandler struct {
 	Backend HubBackend
 }